Do you know when to exit?

I would like to start by apologising for not sending out a newsletter for the past few months. The relaunch of the magazine combined with all our efforts with social marketing spread me quite thinly. No doubt, many of would have contacted us through our social marketing platform. On the other hand, I am glad to know our newsletter list has grown.

And that in a funny way, brings me to the theme of today’s newsletter. Towards the end of last year, prior to the relaunch of  the Christian Business and Professional  Magazine, I decided to master Facebook marketing. As the editor, I have to be the ‘face’ of the magazine, in our social marketing efforts.

I dedicated myself to the study of Facebook, eventually producing a very impressive Facebook strategy – I was ready to conquer the Christian business world and create a massive following on my Facebook fan page. My focus was Facebook and almost nothing else. However, after nearly 6 months of intensive effort, things were not working out and yet I was still hoping.

Then in March 2012, six months later, mu fan page had grown to only 120 fans, I knew that my strategy had to change, but I kept on thinking that perhaps I just needed to be a bit patient , rationalising that these things take time.

Around the same time in March 2012, I started to be a bit active on LinkedIn and within 3 months and without much effort on my part (though now I need to develop a strategy), I had over a thousand connections and it’s growing daily.

The moral of the story. You need to find out what is working and focus your effort there. Please note that this article is not about Facebook or LinkedIn, it’s about having the courage to move on. I would admit that I had spent or should I be honest and say wasted, at least 3 months when I could have changed strategy and moved on.

My decision was simple and the solution somewhat obvious . Change strategy. But here is where there is sometimes  a dilemma for people of faith. We rationalise our decision- making process  by saying things like,?  how do I know that with just a little more time my efforts will not pay off?;  how about biblical characters who were patient and God came through for them? if I can just keep on, God will come through in His time and the popular one ‘ how do I know whether my ‘miracle’ is round the corner?. Should I wait a few more months, hoping that my efforts will bear more fruit and the questions go on and on?

I call it a tension of faith and we have all experienced it at one time or the other. Some problems are bigger than others but the solution remains the same.  I believe the solution lies with two things: the first is to know exactly what to do (right decision-making) and the second is that we need courage to do the right thing at the right time

Other decisions are not too easy. As a Christian, I think that we need to be able to make decisions, pray about it and in the absence of a ‘red light’ or ‘check in our spirit’,  have the courage to go ahead and implement it. I can now understand why God repeatedly told Joshua to be bold and have courage. We need courage to move forward.

I would be interested to know your thoughts on this article but until the next time I appear in your inbox (which will be soon),

Stay blessed


Our Facebook page is www.facebook.com/christianbusinessmagazine

You can connect with me on LinkedIn at www.linkedin.com/pub/dir/Ola/Aroyehun

You can purchase a copy of the magazine at www.christianbusinessmagazine.com

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About the Author: Ola Aroyehun

Ola Aroyehun editor of The Christian Business and Professional Magazine: a magazine dedicated to helping Christians apply biblical principles to their professional lives.

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